CLIENT
KINSHIP
ROLE
BRANDING
ART DIRECTION
VISUAL DESIGN
WEB PORTAL DESIGN
Healthcare, my way.
Kinship is an in-home nursing service. Operated by an experienced and reputable provider, Kinship enables patients to receive quality at home nursing with flexible funding options.
In-home nursing is often pigeonholed with ‘aged’ and ‘palliative’ care type services. The client wanted to break out of that box and demonstrate that Kinship and in-home nursing can actually be a better option, and one that can provide the patient with an exceptional level of care whilst in the comfort of their own home. I worked closely with the client to develop a style and visual language that felt reputable, whilst at the same time comforting and a service customers could feel confident with.